EP 74: Secrets to Standing Out in a Crowded Marketplace – With Sue Rice

Episode Summary:

In this episode of Practice Growth HQ I chat with Sue Rice about the power of storytelling when marketing your practice. 

Sue Rice is a professional copywriter, communications strategist, speaker, entrepreneur, and author of ‘Tiny Thunder’. 

In this episode Sue takes us through some very simple yet powerful (and woefully under-utilised) strategies that will help your business stand out amongst your competition.  

If you’re ready to turn your business into a ‘market of one’, pay close attention to this episode!  

What you’ll learn: 

  • (10:44) Discover why you need to understand what makes you and your business a ‘market of one’ 
  • (13:45) Find out what most healthcare providers totally neglect when they try to DIY their marketing (fix this and you’ll be ahead of your competitors instantly!) 
  • (15:46) Learn how metaphoric comparisons can help you find your distinctive business brand     
  • (17:58) Sue shares her system for helping clients find their unique selling proposition 
  • (20:47) Discover the biggest misconception about using personal stories in business marketing    
  • (23:23) Sue tells us about her book Tiny Thunder and unpacks how it can help you with your business marketing   
  • (27:35) Email marketing is not dead! Find out why it’s actually incredibly easy to stand out in an inbox if you have the right approach  
  • (28:52) Learn why you need to start using more anecdotes in your sales copy     
  • Plus loads more! 

Links and Resources: 

Website: www.suerice.com

Book: Tiny Thunder Email: sue@suerice.com

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