EP 160: Using the Media to Grow Your Practice – with Matt McCann
Episode Summary:
In this episode of Practice Growth HQ, I speak with Matt McCann about using media to grow your practice.
Matt is a seasoned media professional, with a background in radio, political consulting, and long-term healthcare. He is the publisher of LTC News, a leading consumer-focused website on health, caregiving, and aging.
In this episode, Matt shares powerful strategies for leveraging media to connect with your audience without stepping in front of a camera. He also highlights practical tips for establishing yourself as a local expert.
If you’re ready to boost your credibility and attract more patients, you can’t afford to miss this episode!
What you’ll learn:
- (04:30) Why finding your communication strength is the first step
- (09:45) Identifying your audience for maximum media impact
- (11:30) How to establish yourself as a local expert
- (13:20) Practical tips for getting your message in the media
- (26:00) How to use social platforms like Facebook, Instagram, and Twitter for credibility
- Plus loads more!
Links and Resources:
Website: LTC News
