EP 117: Baseline Marketing Tricks Every Healthcare Practice Must Know – With Avi Kumar
Episode Summary:
In this episode of Practice Growth HQ, I speak with Avi Kumar about essential baseline marketing strategies for healthcare professionals.
Avi is the founder and CEO of KUWARE Inc. He grows businesses through organic and paid media, debunking marketing myths with a no-nonsense, data-driven approach.
In this episode, Avi discusses how to manage online reviews, optimise your website and effectively use Google Business Profile to enhance your practice’s visibility.
If you’re ready to improve your healthcare marketing, you can’t afford to miss this episode!
What you’ll learn:
- (01:27) Avi shares his journey growing up in India and moving to Austin to study Engineering and Business.
- (05:52) Why the growing competition in the healthcare field should make you think twice about your baseline marketing.
- (07:21) How social media has drastically changed the way your practice can be impacted by negative reviews.
- (10:29) The tricky nature of medical procedures and how they can lead to bad reviews.
- (11:41) The strategy that will help you turn bad reviews into gold.
- (13:45) The Do’s and Don’ts of making your website irresistible to patients.
- (17:18) The trick to making medical jargon crystal clear.
- (19:42) Discover how videos can improve patient experience.
- (24:40) Why updating your Google Business Profile (GBP) can skyrocket your practice.
- (26:23) The 48-point checklist that will help you optimise your GBP.
- Plus loads more!
Links and Resources:
Email: avi@kuware.com
Website: kuware.com
