EP 128: How to Grow Your Practice from Six to Seven Figures – With James Hipkin
Episode Summary:
In this episode of Practice Growth HQ, I chat with marketing expert James Hipkin, who brings over 40 years of experience working with iconic brands like Apple, Nestle, and Toyota. James doesn’t mess around – he shares practical, no-fluff strategies that can help take your practice from six figures to seven figures and beyond.
If you’re keen to understand how to optimise your marketing funnels, build better patient relationships, and figure out who your top clients really are, you won’t want to miss this episode!
What you’ll learn:
- (04:18) Why focusing on your top 20% of patients will supercharge your revenue
- (06:30) The secret to identifying your best clients and why it changes everything
- (08:54) How relationship marketing can increase patient loyalty and retention
- (10:07) Transactional emails: the underrated marketing tool you’re not using
- (13:55) How to map your patients’ journey to create laser-focused marketing
- (16:45) The power of building a customer avatar and what it can do for your practice
- (21:29) Why talking directly to your best patients can reveal game-changing insights
- (24:26) How to shift your messaging when talking to existing patients vs. prospects
- (28:07) A simple way a barber shop used convenience to stand out – and how you can apply this to your practice
- Plus loads more!
Links and Resources:
Website: https://vipchatwithjames.com/
