EP 99: Marketing Made Easy: Unpacking The One Page Marketing Plan – With Allan Dib
Episode Summary:
In this episode of Practice Growth HQ I speak with Allan Dib, best selling author of ‘The One Page Marketing Plan’.
Allan is a serial entrepreneur, rebellious marketer, technology expert and Founder of Successwise. He has started, grown and successfully exited multiple businesses in various industries; however he is best known for his books The One Page Marketing Plan, and the soon-to-be released Lean Marketing.
In this episode you’ll discover Allan’s method for simplifying your business marketing and condensing your strategy into one page, as well as why you’re doing your patients a disservice if you’re not making them aware of all the services available to them.
If you’d like to know how to approach your marketing without feeling salesy or inauthentic, you’ll find tons of value in this episode!
What you’ll learn:
- (03:22) Allan unpacks his entrepreneurial journey
- (05:25) The One Page Marketing Plan: How to gain clarity on your business marketing in 30 minutes or less
- (10:19) The 3×3 Grid: The importance of defining your messaging in as few words as possible
- (15:34) Going from brand awareness to sales conversion: Why capturing leads and nurturing through continuous marketing is essential
- (17:47) How to help your leads make a purchasing decision
- (21:13) Why you shouldn’t be afraid to turn people away if you’re business isn’t the best fit for their needs
- (24:30) Why your patients are likely getting miffed if you’re not making them aware of all of the services you offer
- (27:37) Recapping the nine simple elements of the One Page Marketing Plan
- (29:38) Why it’s not the best service that wins in the marketplace; it’s the best marketed service
- (32:05) Allan introduces his brand new book ‘Lean Marketing’
- (34:58) Simplifying your marketing infrastructure – why doing less will get you better results
- Plus loads more!
Links and Resources:
Website: https://www.successwise.com
Books: The One Page Marketing Plan and Lean Marketing
