EP 70: The True Cost of Acquiring Customers in the New Age of Digital Marketing – With Len Ward

Episode Summary:

In this episode of Practice Growth HQ we’re talking about ROI (return on investment) when it comes to digital marketing. 

You’ll meet Len Ward, an accomplished entrepreneur and digital marketing expert. Len is the Founder of Ward Consulting; specialising in marketing ROI, customer acquisition costs, and marketing investment allocations.

In this episode Len discusses how to calculate the true ROI of your digital marketing campaigns and touches on the impact Artificial Intelligence is about to have when it comes to your business. 

If you’re spending money on digital marketing but aren’t really sure if you’re getting a return on your investment, this episode is essential listening!  

What you’ll learn: 

• (03:09) From Wall Street to Digital Marketing: Len shares his entrepreneurial journey 
• (05:58) The ROI Mirage: Debunking the biggest misconception in marketing
• (07:41) How to master the metrics and figure out what your marketing ROI actually is 
• (12:05) The ROI Equation: How to calculate your ROI based on your annual revenue  
• (13:38) Unpacking the key role you play in your healthcare business’s success  
• (17:43) Discover the true cost of acquiring patients and how to fill the holes in your sales pipeline  
• (21:14) How much are you spending to acquire each new patient? These numbers will surprise you! 
• (24:16) Learn about Len’s expert approach to auditing sales pipelines in the current digital marketing era
• (26:23) The future of marketing: Discover the only way to scale in a modern digital world 
• (29:19) Why marketing is essential for all healthcare practices as the landscape becomes even more competitive  
• (30:09) How AI and ChatGPT are about to change everything we thought we knew about digital marketing 
• Plus loads more! 

Links and Resources: 

Website: https://ward.consulting