EP 16: Get Different – With Mike Michalowicz
Episode Summary:
In this episode of Practice Growth HQ we chat about profitability and marketing with serial entrepreneur and author, Mike Michalowicz.
Mike is the author of multiple business books including; ‘Fix This Next’, ‘Profit First’ and ‘Get Different’. In this episode, Mike and Angus discuss why profitability is so important in business (and why business owners often put it last), the importance of quarterly rewards and how to market your practice simply and effectively.
If you’d like to learn how to market your practice differently so that you stand out from your competitors, this is the episode for you!
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What you’ll learn:
- (03:57) How Mike became an entrepreneur and author through failure
- (07:45) Why health is more important than revenue in business
- (11:45) Discover the correlation between Parkinson’s Law and profitability inside your business
- (19:37) Quarterly rewards: How to increase business motivation and satisfaction through strategic splurging
- (22:47) Get Different: Mike breaks down his book and talks about why marketing is the ultimate act of kindness
- (24:30) The rise of ‘Hey Friend’ marketing, and why it’s doing you and your prospects a disservice
- (27:02) Learn Mike’s quick Marketing Tips for Healthcare Professionals
- Plus loads more!
Links and Resources:
Mike’s books ‘Fix This Next’, ‘Profit First’ and ‘Get Different’ are available for purchase on Amazon Free Resources: www.gogetdifferent.com
