EP 121: Build an Irresistible Website- With Travis McAshan
Episode Summary:
In this episode of Practice Growth HQ I speak with Travis McAshan about the crucial role of having a high-performing website for your practice.
Travis is the founder and CEO of Glide, a top digital creative agency in Austin, Texas. With over 20 years of experience, he shares insights into building beautiful, functional websites that drive patient engagement and growth.
In this episode, Travis covers everything from balancing beauty and function in website design to the importance of site speed and clear navigation.
If you’re ready to transform your practice’s online presence, you can’t afford to miss this episode!
What you’ll learn:
- (02:04) Travis’s shares how his passion for design led to his entrepreneurial journey.
- (03:20) The perfect mix of beauty and brains in website design
- (04:12) What your website should really be doing for your practice
- (07:11) From budget-friendly to deluxe: Serving all kinds of clients
- (09:36) Tips for solo practitioners versus big practices
- (10:35) The advantages of paying more for a professional website design
- (13:00) Looks vs. Function: Which Should You Prioritise?
- (14:38) Why user-friendly design matter
- (18:16) How to write text that speaks to your patients
- (20:46) Social proof and why it’s crucial to stand out
- (24:39) Quick and easy tips to make your website work harder for you
- Plus loads more!
Links and Resources:
Website: https://www.glidedesign.com/
