EP 124: How to Build an Online Community That Drives Profit – With Michelle Thames
Episode Summary:
In this episode of Practice Growth HQ, I speak with Michelle Thames about building an online audience and community to keep your appointment books full.
Michelle is a top marketing strategist with a particular focus on helping women succeed, though her insights are valuable for all. With 15 years of experience, she turns startups into popular brands using organic digital marketing.
In this episode, Michelle shares practical tips on attracting and engaging your ideal patients online, focusing on platforms like Facebook and Instagram. She talks about the importance of building a personal brand, creating valuable content, and using email marketing.
If you want to improve your practice’s online presence and fill your books, don’t miss this episode!
What you’ll learn:
- (02:39) How to use content to attract an audience online.
- (03:20) Why having an ideal patient profile is important and where to find them online.
- (05:45) Choosing the right platform for your audience: Facebook, Instagram, and more.
- (07:30) Creating valuable content that attracts and engages your ideal patients.
- (10:00) How planning a content day can help with online promotion.
- (13:20) Using email marketing to take patients on a journey and keep them engaged.
- (15:00) Building a Facebook group to create a sense of community and support among patients.
- (18:30) How to get existing and potential patients to join your Facebook group.
- (21:00) Using community events and offline strategies to promote your online community.
- (23:00) How to use specials and promotions to turn group members into patients.
- (28:00) The importance of consistency and patience in organic marketing.
- Plus loads more!
