EP 108: How to Grow a Specialist Healthcare Practice – With Barton Jennings
Episode Summary:
In this episode of Practice Growth HQ I speak with Barton Jennings about something I’ve never discussed on the podcast before – how to grow a specialist healthcare practice.
Barton is a respiratory and sleep physician who has been running his private practice since 2012. After noticing a need in his own business, Barton decided to start Air Secretary in 2022, a new business that provides offshore medically trained secretaries for specialist practices.
In this episode, you’ll receive some great insights into how to grow a specialist practice, how to reframe your mindset around outsourcing business tasks overseas, and the importance of trying new things.
If you’re running a specialist practice, or even if you just want some fresh ideas on how to grow your general practice, don’t skip this episode!
What you’ll learn:
- (05:10) How Barton decided he wanted to become a respiratory physician
- (06:28) Discover the key secret to growing a specialist practice
- (07:26) Learn why Barton came to the realisation that he needed a bigger team in order to run his business more effectively
- (10:41) Find out why Barton decided to outsource some business tasks overseas
- (13:25) How Barton reframed his mindset around outsourcing offshore
- (14:07) Learn about the importance of trying out new things in business
- (17:26) Discover an interesting idea for helping your patients feel more comfortable about their upcoming procedures (especially if you don’t have a pre-existing relationship with them)
- (20:41) Barton shares his thoughts on giving patients a poor customer experience
- (24:02) Barton tells us about how his new business Air Secretary started
- Plus loads more!
Links and Resources:
Website: https://www.airsecretary.com.au
