EP 104: 14 Words That Will Make You a Million Dollars – With David Staughton
Episode Summary:
Is it possible that if you ask the right questions you could completely change the trajectory of your practice? In this episode of Practice Growth HQ I chat with David Staughton who believes you can.
David is an award winning professional speaker, small business owner and consultant specialising in growing plastic surgery practices.
In this episode David shares the key questions you need to be asking if you want to take your practice to the next level, the book that had a profound effect on his career, and his thoughts on why we Aussies struggle so much with closing sales.
If you’d like to know how to bring in more revenue by simply asking the right questions, make sure you take notes during this episode!
What you’ll learn:
- (02:42) Sink or Swim: How Dave’s entrepreneurial journey was kickstarted with a partnership that lasted just 12 days
- (05:07) How Dale Carnegie’s book ‘How to Win Friends and Influence People’ changed the trajectory of Dave’s business journey
- (05:56) What is a million dollar question? Dave shares his insights
- (07:57) Unpacking why Aussie business owners struggle to close sales
- (10:43) The critical importance of ‘spelling out your services’ to your prospective patients
- (12:26) Know your numbers: Why you need to know the actual conversion rate in your practice
- (16:30) Discover the conversion rates you should be aiming for (10% is not good enough)
- (19:00) Find out why ‘How did you find out about us?’ is a million dollar question
- (23:01) Learn the 14 words that will make you your first million dollars
- (25:35) Uncover the very worst question you could ever ask a prospective patient
- (26:50) Discover how your receptionist can effectively use the “credentialing” strategy in customer enquiries
- (30:00) Learn why the fortune is in the follow-up and the importance of not giving up
- Plus loads more!
