EP 8: Our fear is not as terrifying as we’re making it out to be – With Bob McIntosh

Episode Summary:
In this episode of Practice Growth HQ we’re talking about money – specifically how to overcome the fear of charging what you’re really worth.

You’ll meet Bob McIntosh, author of ‘Get out of your own way,’ a book that details how to unleash the floodgates of prosperity in your business. In this episode, Bob and Angus discuss the most common problems Bob observes with business owners, how to have effective discussions about money and Bob’s personal story of how he overcame his personal rock bottom.

If you’re keen to release fears around talking about money and charging more for your services, this episode is for you!

What you’ll learn:

(05:09) Discover the top 2 problems most business owners face at some point in their careers
(09:30) Learn how to overcome the fear of charging what you’re REALLY worth and master the art of discussing money
(15:25) Discover a technique called ‘Devaluing Money’, a marketing tactic that makes the price of any service seem inexpensive
(18:55) Master the art of delegation so that you can focus on the aspects of your business that you really enjoy
(22:17) Story time: How Bob recovered from one of the darkest periods in his life, and the advice he received from an unlikely source
(28:04) Discover Bob’s favourite business conference and why he comes back year after year
(32:58) What can McDonald’s teach you about scaling your business? Find out here!
(35:48) Bob’s quick tips for practice growth
Plus loads more!

Links and Resources:

Get out of your own way by Bob McIntosh is available on Amazon
Website: http://www.thebobmcintosh.com