EP 24: SEO Secrets for Practice Growth – With Brandon Leibowitz

Episode Summary:
In this episode of Practice Growth HQ we’re talking about how to use SEO (Search Engine Optimization) to turbocharge your practice growth.

You’ll meet Brandon Leibowitz, Founder of SEO Optimizers, a digital marketing company that helps businesses gain more online traffic, and ultimately more clients and customers. In this episode Brendan unpacks the fundamental principles of SEO and some simple strategies you can start implementing right away to improve your website’s ranking on Google.

If you’re curious to learn how you can get your business website showing up on the first page of Google search results, you’ll want to take some notes during this episode!

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What you’ll learn:

(06:50) SEO Basics – what the heck is SEO anyway and why does it matter?
(08:45) Discover why ranking on the first page of Google is critical for scaling your business organically (ie: with zero ad spend)
(12:20) Brandon lets us in on his #1 tip for ranking highly on Google
(13:59) What is a keyword, really? Brendan tells us in simple terms and explains the importance of choosing the right keywords
(18:09) Don’t choose the most obvious keywords! Brendan shares why it’s smarter to try and rank for less popular phrases when creating content
(19:30) Brendan unpacks the specific criteria Google is looking for when it assesses where to rank your website
(22:26) Learn why it’s actually more beneficial to blog on other business websites over your own
(24:52) Focus on the E-A-Ts: Brendan explains why SEO is more difficult for Healthcare Professionals
(27:15) SEO is a skill anyone can learn, but is it the best use of your time as a Practice Owner? Brendan shares his thoughts
(33:05) Brendan shares his best tips for Practice Owners looking to rank higher, faster
(34:40) The secret sauce to catapulting your business up Google search results (so simple it’s amazing more practice owners aren’t doing this!)
Plus loads more!

Links and Resources:
Website: www.seooptimizers.com
Free Gift: www.seooptimizers.com/gift